- Examine the Blurring Consumer and Shopper
- The holistic Approach to understanding and influencing the Path of purchase
- Ethical and reputational risks when using social media for consumer insights
- The evolving online consumer - Influence or to be influenced
- Understanding global consumer behaviour in a digital world
- The new shopper journey touch points
- How non-store retail will influence the shape of retailing of the future
- Getting into the real world of the shopper
- Using eye tracking in a multi mode research approach
- Insight to action
- Encouraging effective utilization of shopper insights in a global context
- Making the Best Use of Data
- Interpreting Consumer Statistics
- The emotional shopper
- Why to understand how your consumers are feeling can improve business.
- World of shoppers
- How culture shapes shopping behavior and what trends have emerged post recession?
- What really drives shopper loyalty?
- Using customer insight to fine-tune targeting and communication
|
|
